The blacker the berry? Or the paler the juice?

You see, I was going to leave this one alone, but I can't so here we go.


Cosmetics giant L'Oreal is denying it lightened Beyonce's skin tone in an ad.

"We highly value our relationship with Ms. Knowles. It is categorically untrue that L'Oréal Paris altered Ms. Knowles' features or skin tone in the campaign for Feria hair color," the Paris-based company said in a statement sent to the Associated Press through the singer's representative. A representative for Beyonce said the singer would have no comment beyond L'Oreal's statement.


For a company that's trying to break into the billion dollar black hair market, to pick one of the biggest and most beautiful black female celebrities on the planet and photoshop the melanin out of the woman...does not make me want to buy L'oreal products for my hair...ever.

It makes it seem like they don't know what they're doing with the black hair market so their products would probably make my hair fall out or something.

To me, its a shameless and ill thought move which reinforces the most negative stereotype of black women...the lighter your skin and more European your features the more attractive you are.


Shame on you L'oreal, shame on you!