Eau De Erykah?

If there’s one man that know the power of the unexpected move…in terms of acres and acres of free press. Its Tom Ford.



Never one to do a dainty little dance with controversy, he’ll smack it, flip it and rub it down…while the rest of us are left to marvel. Love him or loathe him, this guy knows how to play the press like a piano.

Case and point and a real WTF moment, he’s announced Erykah Badu will be the face of his new, as yet, un-named, fragrance. Eau de Erykah doesn't appeal much, none of the Gucci fragrances top my list but let's see.


Erykah is an unexpected choice for soooo many reasons. She’s black.

See yesterday’s post "Is It Cos I Is Black?"

She’s not that big anymore, its been about 5 years since she dropped an album.
She’s very eccentric and afro-centric and really not that mainstream.

If you asked me to guess which black women he’d pick, I’d have said Thandie, Kerry, Joy Bryant…songstress? Even Cassie would have come up higher on my list.

Which is precisely why I think Erykah is a pretty smart move. It makes us all interested, it’s a very unexpected choice so everyone’s talking about it. For free.

And for Erykah, after being out of the limelight for so long, she’s about to release her new album, and hit the road on her summer tour. I’m sure some Daft Punks will complain Erykah’s selling out. To that I say “Quiet in the cheap seats please”. I think its friggin fabulous. We all need/want/love to get paid so do what you will. And if that constitutes selling out, then in the cheap seats you shall remain.

Tom Ford likes to create very provocative ads so lets see what he’ll do with Erykah. Whatever he does is highly unlikely to be more controversial than his last one….....