Showing posts with label island. Show all posts
Showing posts with label island. Show all posts

Saturday, March 22, 2008

Location, location, location

Today went really well. Nigerians officially love GoldenBleu!

We had a good turnout and sold a lot more than I expected so I'm happy.

I mentioned a while ago that Tiger Tem would be relocating this year. Well, the time for that is getting sooner. I'm not renewing my lease on our current Musa Yaradua property. After initially thinking a mall might be a good idea and speaking to a few people about it, I've vetoed it.

Ultimately I want Tiger Tem to retain a degree of exclusivity and be a 'destination' boutique. The quirky nature of what I do would be lost in the intrinsically homogenous nature of a mall. AND I must add there's too many people doing some approximation of accessories in most malls so I feel that would devalue my brand. Tiger Tem's only going to be more upscale with time so I might as well continue on the same thread now.

I'm not carrying on with the Tea Room. Its not a scalable plan and I'd like all branches of Tiger Tem to be fundamentally similar enough to be instantly recognisable. So I want a smaller space, but I don't want a stand alone building....far too much hassle and boy oh boy have I learnt that lesson.

So readers, I'm asking for suggestions. What are your suggestions, thoughts, ideas on where I should move my Island brand of Tiger Tem to?

I happily say Island branch as I'm opening an Ikeja branch off Allen, next month. Which has highlighted the importance of fundamental similarities.

So....your thoughts please.